Campaign Performance Report
Melissa On Purpose Ad Account
October 4 – 7, 2025
Campaign Structure
Campaign
Active
Event Invitation
Objective
Traffic (Landing Page Views)
Daily Budget
$5.00
Bid Strategy
Lowest Cost
Campaign Dates
Oct 4 – Oct 14, 2025
Ad Set
Active
Event Video Invitation
Optimization Goal
Landing Page Views
Billing Event
Impressions
Audience
Salinas/Monterey, Ages 18-65
Placements
Facebook, Instagram, Messenger
Ad
Active
Sign Ups – Video Invitation
Format
Video with Dynamic Creative
Call to Action
Sign Up
Creative Variations
5 Bodies × 5 Headlines × 5 Descriptions
Destination
teachersrs.com/teachers-retirement-workshop-melissa/
Key Performance Metrics
Total Spend
$13.02
Over 3 days
Impressions
972
Reach: 849 unique users
Total Clicks
31
CTR: 3.19% • CPC: $0.42
Landing Page Views
19
Cost per LPV: $0.69
Video Views
273
Cost per View: $0.05
Frequency
1.14
Avg. impressions per person
Performance by Age Group
| Age Range | Impressions | Clicks | CTR | Landing Page Views | Cost/LPV | Performance |
|---|---|---|---|---|---|---|
| 45-54 | 167 | 11 | 6.59% | 8 | $0.25 | Excellent |
| 35-44 | 80 | 3 | 3.75% | 2 | $0.44 | Good |
| 25-34 | 82 | 3 | 3.66% | 2 | $0.41 | Good |
| 18-24 | 19 | 1 | 5.26% | 1 | $0.26 | Good |
| 55-64 | 270 | 5 | 1.85% | 2 | $1.67 | Poor |
| 65+ | 354 | 8 | 2.26% | 4 | $1.45 | Poor |
Platform Performance
📘
Facebook
Impressions
950
Spend
$12.29
Clicks
29
LPV
18
CTR
3.05%
Cost/LPV
$0.68
📷
Instagram
Impressions
22
Spend
$0.73
Clicks
2
LPV
1
CTR
9.09%
Cost/LPV
$0.73
Creative Analysis
✅
Creative Strengths
👤
Personal, authentic video (Melissa in classroom)
🔄
Multiple variations for testing
🎯
Clear call-to-action (SIGN UP button)
🎓
Addresses specific audience (teachers)
🎁
Free event (removes barrier)
📅
Specific date and location
❌
Creative Weaknesses to Address
1
Video Hook (First 3 Seconds)
Current“Hi” greeting
ProblemNot attention-grabbing enough
Fix
Start with a question or bold statement:
- “Teachers: Are you leaving thousands on the table?”
- “CalSTRS is confusing—we’re making it simple”