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📊 Teachers Event Campaign ACTIVE
📅 Duration: Oct 2 - Oct 14, 2025
🎯 Objective: Awareness
🏦 Category: Financial Products & Services
Total Spend
$53.16
Oct 2-7, 2025
Impressions
22,293
1.65 frequency
Reach
13,497
unique users
CTR
0.076%
17 total clicks
CPC
$3.13
cost per click
CPM
$2.38
cost per 1,000 impressions
Landing Page Views
8
$6.65 per view
Video Views
1,430
from video ad

🎯 Ad Set Performance Comparison

⭐ WINNER

Teacher event workshop

Static Image • Monterey County Only

Daily Budget$5.00
Total Spend$26.64
Impressions11,213
Reach6,942
CTR0.116% ⬆️
CPC$2.05 ⬇️
Landing Page Views7
Cost/LP View$3.81 ⬇️
⚠️ UNDERPERFORMING

Teacher Reel - Local +50mi

Video/Reel • Monterey + Santa Clara

Daily Budget$5.00
Total Spend$26.52
Impressions11,080
Reach8,083
CTR0.036% ⬇️
CPC$6.63 ⬆️
Landing Page Views1
Cost/LP View$26.52 ⬆️

Performance Comparison

Click-Through Rate (CTR)
Winner: 0.116%Underperforming: 0.036%
Cost Per Click (Lower is Better)
Winner: $2.05Underperforming: $6.63
Landing Page Views
Winner: 7 viewsUnderperforming: 1 view

What's Working

Static flyer massively outperforms video for this event campaign
Monterey County-only targeting is more efficient than broader reach
Dynamic creative approach with multiple copy variations is solid
Special ad category compliance properly configured
Frequency caps prevent ad fatigue

What's Not Working

Video format gets views but no conversions — people watch but don't click
Broader geographic targeting (Santa Clara County) isn't converting well
Overall CTR is low (0.076%) for an event promotion campaign
Cost per landing page view is high at $6.65 average

💡 Priority Recommendations

1. Reallocate Budget Immediately
High
Pause "Teacher Reel - Local +50mi" and increase budget on "Teacher event workshop" to $10–15/day. Flyer is converting 69% cheaper per click and getting 7× more landing page views.
2. Fix Video Creative
High
Create a NEW video with event details in the first 3 seconds, overlay “FREE Teacher Workshop – Oct 14, 5–7pm”, plus captions (most watch on mute).
3. Event Countdown Strategy
High
Progressive messaging: Days 1–4 (educational), 5–7 (social proof), 8–12 (urgency: “Limited seats remaining!”).
4. Add Retargeting Component
Medium
Warm audiences: clickers who didn’t register, 75%+ video viewers, landing page visitors. Retarget with urgency (“Only 3 days left to register!”).
5. Geographic Targeting Optimization
Medium
Test narrowing Santa Clara to cities near Salinas: San Jose (46 mi), Gilroy (30 mi), Watsonville (18 mi) to improve conversion rates.